Ameenah Oud – Privacy Policy

This Privacy Policy (“Policy”) explains how Ameenah International for trading company - One Person Company (“Ameenah”, “we”, “our”, or “us”) collects, uses, stores, shares, and protects your personal information when you interact with our websites, digital platforms, connected products, social media accounts, or physical stores (collectively referred to as the “Sites”). We are committed to protecting your privacy and ensuring the lawful, fair, and transparent processing of your personal data.

1. Categories of Personal Information Collected

To provide you with high-quality services and enhance your experience, Ameenah may collect the following categories of personal information in accordance with applicable data protection laws:

- Identification and contact details
- Payment and billing information
- Demographic data
- CCTV images (during store visits)
- Voice recordings (telephone interactions with Client Service Team)
- Preferences, interests, and lifestyle indicators
- Health-related data associated with product use (where legally required)
- Publicly shared customer reviews or testimonials
- Purchase history on our Sites
- Browsing and behavioral data from our Sites
- Data related to connected product usage
- Information posted on third-party platforms about Ameenah products or services

We may collect this information directly from you, automatically through your interaction with our Sites, or via authorized third parties. Failure to provide necessary personal information may prevent us from fulfilling contractual or legal obligations or delivering requested services.

2. How We Use Personal Information

We process your personal information for legitimate business, contractual, and legal purposes, including but not limited to:

- Enhancing customer experience and understanding preferences, lifestyles, and interests.
- Processing and fulfilling product orders, including delivery, billing, and after-sales support.
- Responding to your inquiries and providing customer care.
- Ensuring operational and data security across online and offline systems.
- Fulfilling legal and regulatory obligations, including product safety reporting.
- Protecting Ameenah’s intellectual property and combating counterfeit products.
- Conducting marketing activities (subject to your consent, where required).
- Performing brand analytics and strategic marketing evaluations.
- Maintaining transactional, accounting, and audit records as required by law.

3. Sharing of Personal Information

We do not sell your personal information. However, we may share it as follows:

- Within Ameenah Group entities, with access limited to authorized personnel.
- With service providers and agents performing functions on our behalf (e.g., website management, logistics, communication).
- With business partners, when you have explicitly consented (e.g., co-sponsored events or promotions).
- In connection with corporate restructuring, mergers, acquisitions, or asset transfers.
- When required by law, regulation, or legal process.

4. Cookies and Tracking Technologies

Ameenah uses cookies and tracking tools to improve user experience and ensure efficient website performance.

• Functional Cookies – Enhance the functionality and usability of our Sites.
• Operational & Security Cookies – Enable essential site operations and secure login features.
• Analytical & Performance Cookies – Analyze website traffic and user navigation for optimization purposes.

You may manage cookie settings through your browser preferences. Please refer to your browser’s ‘Privacy’ or ‘Security’ section for configuration steps.

5. International Data Transfer

Your personal data may be transferred to, stored in, or processed in jurisdictions where Ameenah or its affiliates operate. We ensure an adequate level of protection by entering into legally approved data transfer mechanisms, such as Standard Contractual Clauses or equivalent safeguards.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by law:

- Three (3) years from last contact for non-purchasing clients.
- The duration of the client relationship and ten (10) years thereafter for purchasing clients.
- Longer, when necessary for ongoing or potential legal proceedings.

7. Your Rights

You have the following rights regarding your personal information, subject to applicable laws:

- Access and obtain a copy of your data.
- Correct, amend, or delete inaccurate or outdated data.
- Request deletion when processing is no longer necessary or consent is withdrawn.
- Restrict processing in specific circumstances.
- Withdraw consent at any time (without affecting prior lawful processing).
- Object to data processing for legitimate reasons.
- Lodge a complaint with the relevant data protection authority.

To exercise your rights, please contact us at: personalinformation@ameenah.com.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against accidental or unlawful destruction, alteration, unauthorized disclosure, or access. However, while we strive for absolute protection, no system is entirely immune to security risks. We advise users not to share credentials or authentication details and to report any suspected security breach immediately.

9. Children’s Privacy

Our Sites are not intended for individuals under eighteen (18) years of age. By providing personal information, you confirm you are not a minor under applicable law. If we become aware that we have collected personal information from a minor, we will delete it promptly.

10. Third-Party Sites

This Policy does not extend to third-party websites. When you access external links from our Sites, please review the respective third party’s Privacy Policy before submitting any personal information.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our data processing practices or to comply with new legal requirements. Significant changes will be communicated in accordance with applicable law, and your continued use of our Sites will signify your acceptance of such updates.

12. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:  Email: clientserviceteam@ameenahoud.com  Phone: +966 50 760 1187